Contented Musings

Some thoughts on business, marketing, business marketing, and more.

SEO, SEM, PPC, OMG! What’s the difference?

To the average business person, digital marketing may at times seem like a mishmash of meaningless acronyms: SEO, SEM, PPC, ROI, CTR… the list goes on. There are three strategies you may hear the most about when it comes to internet marketing, SEM, SEO and PPC. You’ve...

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