Welcome to the MKT Week 3 Quizlet!

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What is your first name?

Target Markets

Which of the following is NOT a characteristic of a target market?

Buyers Journey

Which of the following is NOT a step in the consumer buying process?

Buyer Persona

source: uxplanet.org

A buyer persona is...

dog food

Which of these is an opportunity for a SWOT matrix?

target market

Which of these is the best target market?