Business to CONSUMER (B2C)
E-BOOK: AWARENESS & Leads for a Travel Startup
GoNitely is a startup that provides management for short-term rental properties. The company does everything from listing to pricing to managing properties that owners rent out via services such as Airbnb, Homestay, and Booking.com. In a crowded and noisy industry, it’s hard to stand out from the crowd, but the first thing is to let people know you’re there. Using social media, and pay-per-click was a good start, but more was needed, so I created an e-book that starts at the beginning: the basics of short-term rentals. Using a web page exit lead flow via HubSpot, GoNitely saw several dozen e-book downloads in just over a month. That not only raised awareness of the company, but also contributed to growing a mailing list of qualified leads.
Once you hire Tami, you’ll wonder how you ever lived without her. She’s incredible organized, well-informed and creative. Copywriting, email headers, blogs, newsletters – you name it she does it and does it exceptionally well. If you have a thousand balls in the air, she helps you stay on track of shared goals in relation to executing a communication plan. Erin Marley